Michael Podesta
I was lettering a wall menu for a friend who was getting ready to open a sandwich shop the following week. I had just finished a very handsome "Blueberry Muffin with Cream Cheese" when everyone - the plumbers, the electrician, the cabinet maker - stopped for a morning break. Looking for something to read while I drank my coffee, I picked up someone's pocket
Bible. "For I am persuaded," Paul said in his letter to the Romans, "that neither death nor life, nor angels nor principalities... nor any other created thing, shall be able to separate us from the love of God." I finished my work on the menu, but something had changed. Why not use the alphabet, I thought, to share words like Paul's? The German graphic designer Rudolf Koch says "The scribe is the servant of the text." My experience, my revelation, in the sandwich shop was that a larger text had beckoned to me.

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